Internet Marketing Articles

Marketing Mistakes

Marketing Mistakes Deadly To Business Success

It is common awareness that far more people don’t succeed at doing business online than succeed. For many years I’ve read the identical statistic that 80% of offline business owners fail within two years. There are a lot of reasons why businesses fail, and of course many of them will never be known. One huge basic category that consists of perhaps most of the causes are mistakes in the execution of business – marketing and advertising. There is a great deal of bad information on the net about how to create an income on the net. But when it is all said and done, it really isn’t going to matter what caused it; but rather the end result is enough for most people.

It is simple to follow the mistaken perception that providing enough choices for people will surely capture the greatest number of them in your marketing net. The tricky thing is that is a normal line of logic – to offer people choices and options so there will be a little something for everybody. Giving folks a range of options usually tends to be a flawed strategy if you want to make sales. It is counter-intuitive, but presenting people in your sales funnel a great deal of options can backfire. When it boils down to making choices, or decisions, then far too many have a rough time with it. That can be particularly true with buying decisions. Purchasing indecision is perhaps the perfect killer of sales.

All of us often assume others think the way we do; and that is why you must not think everyone is cheap just because you may be. Believe this or not, but not every comsumer spends countless amounts of time just to find the lowest price for something. It is common knowledge that prices for the same merchandise can range from very cheap to being quite a lot. Products priced in the upper stratosphere have been known for a long time. The simple fact that they have existed for so long instantly dispells any myth that all people are cheap. We can only guess why a person is willing to pay $10,000 for a timepiece. So if you truly have something to offer that is really high quality, then you have to learn how to position your product in your marketing copy. It obviously can be done, so maybe study those businesses who do sell higher priced products.

Have you ever had the notion that a product or service was so great that everyone must need it, or that every person will buy it? I think a lot of people have felt that at some time. Marketing and advertising history has its reasonable share of examples about products that appeared to be bought by almost everyone. But there’s never been a product from a single company that everybody on the planet bought. The danger of this line of thinking in your own business is it can simply make you complacent and fail to market or advertise to the extent that you should. If you begin to picture your product will be universally liked, then that will lead you down harmful paths. Not everyone will want to buy from you, or your product or service.

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