Keyword Research & Long Tail Marketing
There has been lots of discussion about the phrase “long tail marketing.” It primarily deals with retailing online and makes some real interesting points you should consider in optimising your website. The concept is by Chris Anderson and you can get his book at Amazon.
But what does it all mean? It means get busy with keywords and content to get all the searches possible to your site. People do search differently so you must consider all keywords that relate to you.
If you doing keyword research, this is a useful tool from SEO Book
An example is a hobby site. Imagine the "length of the tail" in how many keywords that could be. Everything from backyards to zebras. It's the length of the tail when all of those keywords are connected that can bring you more business. Think about a big tail on a huge animal, it covers a lot of ground and gets your attention when connected to an alligator!
So to coin a phrase, "get your tail moving" and leave no rocks unturned. Some search for refrigerators and for some it is an ice box or the fridge. Think about what people name things in other parts of the world that are the same thing in your world.
In keyword research it is easy to spot and grow niches. Low search counts at the top 3 search engines can mean business for you when there is no competition. Use Wordtracker to find out what these less used search engine searches can do for you. So what if there are only 6 searches a month for an item; if you happen to sell that item and no one else does, you want that business.
The long tail of search phrases will build traffic. You can not count on 80% of your traffic coming from 20% of your top used keywords based on readings at Google. Because competition for highly used words is so big, long tail marketing makes perfect sense.
If you are an Adsense publisher, imagine how many more relative ads you could display on all of those new low competition keyword pages. It is the total searches from all of those less used words that make using them worthwhile.
Create your content with a broader base of keywords to see the effect. Watch your site stats and be amazed at all of the new search terms you'll be found with. Many will tell you more content or more products would be easy to market.
Optimising for search engines today is primarily about good original content and keyword research, and Google specifies this in their webmaster guidelines. Long tail marketing is real easy with search engines. All you have to do is know the words people use in their search queries and you can do this by using keyword services.
We use Keyword Elite software as our keyword research tool solution to help us stay ahead of our competition. Keyword Elite provides us with lists of keywords and market research on profitability for those keywords so we know which products to target with the best keywords. Keyword Elite will even build website pages for you based on the keywords identified. Visit Brad Callen's website for more information on this invaluable software to help you optimise your website and a free copy of "The Players Guide To Adwords Domination".
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Keyword Research
