How To Find Good Keywords
Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.
Wordtracker
The best tool out there, Wordtracker is one of the most essential SEO tools. To use Wordtracker:
Wordtracker also offers a free service which works in the same way but only uses results generated from MSN.
Overture
Also useful, Overture's search term suggestion tool (http://inventory.overture.com/d/searchinventory/suggestion/), is free and much quicker to use than Wordtracker. It works in much the same way as Wordtracker but doesn't tell you how many websites are targeting each keyword phrase.
Google AdWords Keyword Suggestions (https://adwords.google.com/select/KeywordSandbox) tell you which keyword phrases are being targeted by other websites.
Guidebeam
Guidebeam (http://www.guidebeam.com) is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers provided for each phrase are Guidebeam's estimation of how relevant that phrase is.
This article was written by Trenton Moss. He's crazy about web usability and accessibility - so crazy that he went and started his own web usability and accessibility consultancy ( Webcredible - http://www.webcredible.co.uk ) to help make the Internet a better place for everyone. They offer fantastic accessibility & CSS support packages, which you can read all about at http://www.webcredible.co.uk/support .
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We use Keyword Elite software as our keyword research tool solution to help us stay ahead of our competition. Keyword Elite provides us with lists of keywords and market research on profitability for those keywords so we know which products to target with the best keywords. Keyword Elite will even build website pages for you based on the keywords identified. Visit Brad Callen's website for more information on this invaluable software to help you optimise your website and a free copy of "The Players Guide To Adwords Domination".
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