Newsletters

Newsletter May 2010

Welcome to the Cooloolabusiness.com Newsletter for May 2010.

 Our newsletter is a little earlier this month to accommodate a short week for the Gympie Show.  Members are reminded that promotions can be advertised free in the Member Classifieds section of our newsletter.

MEMBER NEWS

Ray and Jenny Salmon are closing the Gympie Blockworks and are having a 50% off closing sale:

GYMPIE BLOCKWORKS

CLOSING DOWN SALE

All stock on ground half price

Starts 10 May 2010

Cash, Cheque, Visa, Mastercard only.

INTERNET NEWS

 I attended an SEO seminar held by the DEEDI (QLD Govt Dept) last week and have written a detailed summary of the seminar on the cooloolabusiness.com website ( click to read a detailed summary – Gympie SEO Course).  The seminar provided an overview of basic Search Engine Optimisation principles focusing on providing information for website owners on how to improve their search result ranking in Google.  The information included some practical advice for:

• businesses must have their own domain name and website (relying on a page in someone else’s site or directory instead of having your own website is only helping their business not yours)
• Domain names should include your primary keyword where practicable
• using better keywords in your website (didn’t really go into keyword research – I suggest clients should look at the Google wonder wheel)
• using title and description metatags with keywords (all pages must have a title and description and these should be unique and relative to the specific page
• Website content – pages should be on s specific theme related to the keyword and include contact details on all pages.  Didn’t really talk about page layout, H tags, keyword density, load speed, not using frames, removing css/javascript code to external files to improve page speed etc
• using video and Youtube (video is easier than you might think)
• Backlinks – didn’t emphasise the importance of obtaining links back to client sites

The seminar focus on simple on page factors really only tells half the SEO story but it is important as a foundation to obtaining good rankings.  Remembering that Google has the single goal of providing the best result for a users search (they don’t want the user to go to Yahoo or Bing because they didn’t find what they wanted as this would impact on their multi-billion dollar earnings), a site owner’s job is to provide the best site with clear information about their business to help Google place the site in the results list.  It has been written that Google tracks more than 200 On-Page factors and 500 million Off-Page factors. Some of the factors used in determining results placement including the age of the website (older sites usually get better ranking), the size of website (the number of pages), theming, and site authority.  The number of links and the anchor text used in those links is important for determining site authority.

I will be adding to our SEO article series with more information on the factors which will improve your website ranking as time permits.  If you have any SEO questions, send them to me by email and I will answer them for you based on SEO information provided by Jerry West of SEO Revolution and his “Google Best Practice Guide” (Jerry’s site has a lot of good free information on SEO apart from his paid newsletter, SEO tools and Google Guide).

In the meantime, read the first article in the series and the summary of the Gympie SEO seminar to get a better understanding of how to improve your rankings.

MEMBER CLASSIFIEDS ADVERTISEMENTS
(send us an email to advertise here for free)

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Jims Cleaning – “Have your house cleaned FREE for a year” Book any cleaning job between now and the 31st of August and you automatically go in the draw to have your home or office cleaned FREE for a year.* Gympie to Tin Can Bay House Cleans from $4 per/day* Window Cleans from $5.50* Vacates and Builders Cleans Office and Commercial Cleans External House Wash, Mould Removal and Pressure Cleaning. SATISFACTION GUARANTEED *Conditions Apply Call in and meet the Jim’s Cleaning Team in the Pavilion at the Gympie Show.

“Call Now for a free quote from your local Jim” 131 546

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Freemasons Hotel Bistro is open all over the Show week-end. Monday to Saturday All you can eat 3 course buffet – Lunch $15.90. Dinner $17.90 Chargrill menu available Mon – Sat for $15.90 Sunday Breakfast 8-10am from $6.90 Lunch & Dinner – Blackboard menu for $15.90 plus a complimentary dessert with every meal Kids meals available for $7.50 includes ice-cream and topping for dessert. Lunch and Dinner specials for the week • Huge 500gram T-Bone steak on a bed of creamy mash with sauce of your choice just $15.00 • Tasty Oysters Kilpatrick – $8.00 • Tempura Prawns on crispy noodles with selected dipping sauces – $8.00 The Freemasons Hotel “Your one stop pub with everything under one roof”