landing page tips

How To Build A Converting Landing Page

November 9, 2010 by · Leave a Comment 

How To Build A Converting Landing Page

You need to have landing pages that convert if you want to succeed in this business. You can focus all of your energy on getting traffic but what a waste that would be when they get to your site and don’t like the layout, design, and content. With the right knowledge you can soon be churning out profitable landing pages too. Following are some of the techniques that the veterans of landing page optimization use for their own sites. Your landing page could promote a product about Gympie newspapers or absolutely anything.

First of all, make sure that you’re using effective buttons on your landing page. Pretend that you are selling a product like the Gympie Website Directory and your copy is filled with links to order your product (which is a good idea). These links do not have to be a distraction from your main message.

However, when you want to include a strong call to action, you should use a highlighted button so that it demands the attention from the prospects. You need to make sure that the size and color of the button are optimal. The border of your button is also important. Your wording on the button is incredibly important. All of this gels together to give you a sales button that commands a response.

Take time to ensure that your headlines and sub-headlines are well written and easy to understand because these parts of your landing page are incredibly important to your conversion rate. In other words, take care to make sure that your headlines and sub headlines all make sense so that they will have the maximum effect on your readers. Your reader should not feel like the flow of his reading has been broken. For example, if your steel sales Gympie landing page isn’t converting well, you can change the headline to see how it’s converting.

A few good testimonials will assure your visitor that you are legit. You don’t want to use any type of testimonials; the best ones are from actual people that used the product and benefited from it. An authentic testimonial from a real customer holds more marketing power than anything you could ever do to promote your product. A specific testimonial works better than a broader one because it tells your potential customers exactly what they can achieve from their purchase. Testimonials are known to build trust so test them out; you won’t be disappointed.

In conclusion: this article clearly shows you how the work you put into your page and the details you share about yourself really do impact your final sales margins. Use these tips to build your landing page creation skills but never stop trying to learn new things or build other skills because improving your skills is the best way to ensure your continued success. If your aim is to sell more Gympie Business products then make sure you are doing enough experimenting with your landing page.

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